Ames Thes, a small health and beauty brand offering organic shampoos, lotions, and creams, came to me with a limited budget and a need for a cohesive product line that distinguished each item while maintaining a strong, unified presence. The challenge was to create a design system that felt luxurious and established, without compromising the simplicity and clarity the client sought.
To kick things off, I led a Brand Strategy session to get aligned with the client’s vision and values. From there, I crafted a new logo that would serve as the brand's cornerstone, bringing an evolved yet timeless feel to their identity. The new logo was central to the entire project, standing strong at the top of each design while conveying sophistication.
The product line was unified through a clean design template, with each item distinguished by a unique color to ensure individuality without sacrificing cohesiveness. The result? A product line that looks polished and feels luxurious.