Ames Thes, a small health and beauty brand offering organic shampoos, lotions, and creams, came to me with a limited budget and a need for a cohesive product line that distinguished each item while maintaining a strong, unified presence. The challenge was to create a design system that felt luxurious and established, without compromising the simplicity and clarity the client sought.

To kick things off, I led a Brand Strategy session to get aligned with the client’s vision and values. From there, I crafted a new logo that would serve as the brand's cornerstone, bringing an evolved yet timeless feel to their identity. The new logo was central to the entire project, standing strong at the top of each design while conveying sophistication.

The product line was unified through a clean design template, with each item distinguished by a unique color to ensure individuality without sacrificing cohesiveness. The result? A product line that looks polished and feels luxurious.

Despite the tight budget, I provided Ames Thes with essential tools—brand standards, logo, and a straightforward layout template—which allowed them to implement the designs themselves. The outcome was a sleek, cohesive brand identity that helped Ames Teas present itself as a sophisticated, established player in the health and beauty space. The client walked away confident and excited, ready to stand out in a competitive market.

This project allowed me to gain valuable experience in the health and beauty industry, and I’m now even more equipped to help brands in this space establish their identity, all while staying aligned with their core values.