I’m Christopher McLaughlin. I’m a lettering artist and designer who enjoys life in an old house on a small (organic, no-till) farm in Idaho.
I’ve spent decades as an Art Director in the graphic design industry and have worked with all kinds of companies—big and small, local and international, corporate and non-profit. No matter the size or makeup of the company the jobs that are the most meaningful to me let me help the people who are making their corner of the world a better place. It could be bringing organic food to a local market like The Crunchy Grocer, or making candy with wholesome real ingredients like Cocomels, or showing compassion to children like RC Enterprises.
I’m thrilled when things are done by hand. I value quality craftsmanship. I delight in processes that add complexity to a finished product. From sourdough bread-baking to historic wood-working, I’m passionate about exploring the hard way…on purpose. Most of the time it leads to the most interesting places.
Do you have a brand that’s going to make the world a better place? I’d love to help you do what you do, by doing what I do. Let’s make something uncommonly good together.
Technically it’s a “market garden.” Two years ago my wife, children, and I moved to Weiser, Idaho to grow fruit (raspberries, apricots, grapes, strawberries, and blackberries) and veggies (potatoes, onions, lettuce, beans, peas, carrots) on a little piece of earth that we call Butterfield. Most of the bounty is for our family, but we also grow for restaurants and friends. Our orchards, fields, berry patches, and vegetable beds are smack-dab in the middle of town on a historic property. For us, life here is a dream.
We have an organic, no-till, permaculture approach to our gardening because it produces the best soil. Out of the best soil grows the best food. And really, we’re just food snobs, but we like to refer to ourselves as foodies.
We believe that good food has the power to change families and communities for the better. If you like good food too, reach out and say hello! I might offer you a bowl of raspberries.